HALAL FIESTA MALAYSIA (HALAL)
Muslim consumers represent an important new market segment in the economy. With the Muslim consumer market tagged as the fastest growing consumer segment in the world, there is enormous growth potential for the halal industry; which is currently estimated to be worth USD2.3 trillion.
Halal Fiesta ASEAN or HALFEST ASEAN is the largest Halal Trade & Consumer expo in Malaysia. Jointly Hosted and Organised by the Ministry of Rural and Regional Development (KKLW) and Halal Industry Development Corporation (HDC), Co-organised by Majlis Amanah Rakyat (MARA) and the Department of Islamic Development Malaysia (JAKIM), in collaboration with the Department of Islamic Development of Malaysia (JAKIM), with the support of the Muslim Consumers Association of Malaysia (PPIM) and co-organised and managed by Shapers Malaysia Sdn Bhd. HALFEST ASEAN aims to provide a dynamic platform for Malaysian Halal entrepreneurs to promote their products and services, while preparing them to explore opportunities in international markets.
Since its inauguration in 2011, HALFEST has developed into the largest Halal Trade & Consumer expo in Malaysia; with a strong following amongst Halal entrepreneurs and consumers. HALFEST 2016 had successfully converged 515 companies at 412 booths and attracted 82,782 visitors and trade buyers from all around Malaysia and the ASEAN region. With an estimated 85,000 trade buyers and visitors with over 550 booths of innovative and quality Halal products and services to be showcased.
It is the platform to discover new business opportunities, showcase Premier Halal products and services; and position your brand strategically in the market.
HALFEST was created to provide a dynamic platform for Malaysian Halal entrepreneurs to promote their products and services, while preparing them to explore opportunities in international markets. HALFEST serves as a platform to develop and promote the Malaysian halal industry.
It is the most effective marketing platform to introduce Premier Halal products and services; get to know your customers face-to-face and understand their preference better; and widen business network at an international level. HALFEST provides an avenue for Halal entrepreneurs to promote their products and services to Muslims and non-Muslims in Malaysia, the ASIAN region and the world.